Now. I first happened upon this song on MTV Rocks on a mid-week 2.a.m where I was utterly tired and also utterly unwilling to move from my perch on the sofa and upstairs to my bed, despite it seducing me intently. When this first appeared on screen, it took more than a few seconds to realise that it was a post-Gallows Frank Carter practically crooning in a suit to throwback '80's and somewhat similar to The Darkness, minus the tongue in cheek element. Even the video itself is all cheesy kaleidoscopic camera effects. I don't think I blinked for 3 minutes, whilst I coordinated breathing and catching flies.
I think you see where I'm going with this.
Anyone familiar with Gallow's angsty hardcore punk such as 'In the Belly of a Shark' with Carter's rage and screeching will be similarly shocked by such a departure.
But I like it.
It's so radically different and unexpected that it will no doubt polarise audiences and lose him the more fickle half of his fanbase, that many would consider it career suicide. But all of a sudden, Frank Carter comes across as likable and somewhat accessable, stating his mission early on in the opening lines 'I'm so sick and tired of singing about hate/ It's never going to make a change. / It breaks me down bit by bit/ Keep me steadily feeling sick'. He is clearly aiming for something lighter than Gallows. Musically, the song feels familiar and nostalgic, as previously mentioned.
It was a risk that may still swing either may, but the song may be catchy enough to pull it off.
You can get 'Bury My Bones' as a free download on the band's website, http://therealpurelove.com/
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